After two weeks of our campaign quick summary of undertaken steps seems to be essential
1.Campaigns „ commercial” and „ commercial SP” were diminished by groups of commercials : subwoofer.
2. Groups of commercials „home recording” and „sound recorders” were divided into parties, as to improve the matching in commercials’ content.
3. We added negative words to groups „sound recorders”
4. Group „head phones” was divided and we added new key words.
5. Two new groups of campaigns directed into landing pages with graphic commercials – Commercial LP and Service LP. Choice of landing pages were based on generated report.
6. In „service” campaign phrases often screened instead of only exact matching were added with other types of matching.
7. We constantly implement changes in existing commercials’.
8. Daily budget was establish at the level of 20$.
Many hands make light work
Advertisement
