That week was really favourable for us.
Information based on data from Google Analytics state that actions made by internauts in the scope of our advertising campaign in comparison with all others entering on Midi’s website, are characterized by:
1. The longest time spent on website.
2. The lowest bounce rate
3. The highest site’s visit factor
4. The highest percentage of newly reached users
It was also stated that our key words are the most frequently looked for between 6 and 8 p.m.
What is more we get a confirmation of 667 kliks !
For the next week we planed:
1. Implementin graphic advertisements for campaigns Commercial SP and Service SP.
2. Search among previous internauts’ actions target pages, at which advertisements were displayed most ofter.
3. Creating for defined pages advertisements directed to landing pages
4. Suspending groups of adverbs for partner network, which are not directed to landing pages
5. Enhancement of CTR for all campaigns.
6. Reaching new conversions
7. Not overdraw the budget
