Once it is in the morning, once it is at the night, but Group’s 3 SGH work is always on the roll. This time it was this second case…
9.30 p.m.- Warsaw School’s Of Economics buildings shrouded in darkness. Last listeners leave crowded assembly hall. On their faces maintain curiosity, in their eyes tiredness. They exchange observations, ask last questions, too many thing were mention to sum it up in a few sentences. We are leaving, satisfied and excited! Outside the air is different. Random people do not even know what has just happened
About three hours before…
At 6 p.m. on 27 April 2009 was organized a second meeting of SEMcamp . The first was conducted in January, and it had met with positive participant’s reception. As previously, the supporter of the meeting was college of business’s dean, professor reader Andrzej Herman. Whole meeting was divided into three units, each of them related to different aspect of marketing in the Internet’s spiders:
1. AdWords and chargeable search
2. Internet Analytics
3. Seo and organic results
First presentation delivered Piotr Marzec – an employee of Google Polska. This speech concerned working with Google Adwords and optimization of it’s use while preparing an advertising campaign. This actually was the most valuable part of the whole meeting for us. We had an opportunity to hear some good advices on how to best select and match keywords from professionals who work with AdWord every day.
Mr Piotr instructed us how to best read potential client’s thoughts. He also told a lot about working with “omniaccount”, which is an instrument that made up key words itself. Last part of his speech concerned the use of conversion coefficient in consideration with potential.
Second part was guided by Avinashu Kaushiku – a guru in the word of Google Analytics. It was redisplayed online by means of webinar. Avinashu Is a world famous author of a bestseller in the field of internet analytics – “An hour with Web Analytics daily”. During the lecture we learned how to effectively measure movements in the Internet’s spiders, to what pay attention in following the effectiveness of conversion, and when conversion is more or less important.
Last part refered to Web positioning by means of natural generated links. It was conducted by Mr Dariusz Szpak, an employee of Expandi. He heard a lot about SEO- Search engine optimization system- which is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.
