The winner could be only one…

That’s it. The Google Online Markeitng Challenge 2009 is finished.

Today Google announced the winners of the competition. The first place went to the team from Australia, Deakin University – congratulations!

However, we are not to bad, too. Frankly speaking, we reached a great success. Our team is in top 15 teams from whole world! We are really proud from our performance.

Definitely, our team will come back next year and then we will try to make progress, which will be extremely difficult.

Bye:)

A good beginning makes a good end.

And We made it!

Our journey with Google Online Marketing World Challenge 2009 started more than a month ago. We had a very little time to prepare all information and necessary stuff. But as it is said “Many hands make light work”, and thanks to our cooperation, trust, common support and a large part of good job we managed to fulfill expectations. We did our best to initiate a campaign, conduct it well, and finish it with satisfaction. It was a really instructive, educational, and interesting experience. Having an opportunity to take part in Google Online Marketing World Challenge gave us strong background on modern marketing knowledge. Now the journey is over. Next days will last under the mark of preparation on final report.

We are waiting with impatience for results and wish good luck to all other groups.
Let the winner be the best!

Many hands make light work

After two weeks of our campaign quick summary of undertaken steps seems to be essential
1.Campaigns „ commercial” and „ commercial SP” were diminished by groups of commercials : subwoofer.
2. Groups of commercials „home recording” and „sound recorders” were divided into parties, as to improve the matching in commercials’ content.
3. We added negative words to groups „sound recorders”
4. Group „head phones” was divided and we added new key words.
5. Two new groups of campaigns directed into landing pages with graphic commercials – Commercial LP and Service LP. Choice of landing pages were based on generated report.
6. In „service” campaign phrases often screened instead of only exact matching were added with other types of matching.
7. We constantly implement changes in existing commercials’.
8. Daily budget was establish at the level of 20$.

Great starts make great finishes

That week was really favourable for us.
Information based on data from Google Analytics state that actions made by internauts in the scope of our advertising campaign in comparison with all others entering on Midi’s website, are characterized by:
1. The longest time spent on website.
2. The lowest bounce rate
3. The highest site’s visit factor
4. The highest percentage of newly reached users
It was also stated that our key words are the most frequently looked for between 6 and 8 p.m.
What is more we get a confirmation of 667 kliks !

For the next week we planed:
1. Implementin graphic advertisements for campaigns Commercial SP and Service SP.
2. Search among previous internauts’ actions target pages, at which advertisements were displayed most ofter.
3. Creating for defined pages advertisements directed to landing pages
4. Suspending groups of adverbs for partner network, which are not directed to landing pages
5. Enhancement of CTR for all campaigns.
6. Reaching new conversions
7. Not overdraw the budget

All roads lead to Warsaw

And we are back in a game! Long weekend is finished, and after long way from home we are back to the capital.
After 6 days our campaign in on the roll. So the first summary seems to be essential.
During that 6 days we registered over 500 kliks on our advertisements, what gives about 80 kliks per day. Summary costs stopped at the level of 34$.
We are constantly working over our campaign, supervising it’s course, implementing changes in order to optimize results. We are working over advertisement’s effectiveness, and in order to rise the level of CTR we are planning to implement graphic adverts.

Let’s get it started!!!

That morning night met a day! First rays of sunlight entrarsed from the outside when we were finishing last checking. We needed it to be perfect!

Last version of the initial report is ready! It contains all required information from client’s overview ( it’s profile, market analysis, and current marketing) to proposed AdWords strategy.

All previous arrangements, final developed campaign strategy, working with AdWord, and improvements made on clients web site bring us to this moment! Today we start our campaign. It will last 21 days. All the time we will supervise it course, and take out findings, and change direction appropriately to necessity.

Black Eyed Peas – Let’s Get It Started
Załadowane przez: BlackEyedPeas

A little knowledge is a dangerous thing.

Once it is in the morning, once it is at the night, but Group’s 3 SGH work is always on the roll. This time it was this second case…

9.30 p.m.- Warsaw School’s Of Economics buildings shrouded in darkness. Last listeners leave crowded assembly hall. On their faces maintain curiosity, in their eyes tiredness. They exchange observations, ask last questions, too many thing were mention to sum it up in a few sentences. We are leaving, satisfied and excited! Outside the air is different. Random people do not even know what has just happened

About three hours before…

At 6 p.m. on 27 April 2009 was organized a second meeting of SEMcamp . The first was conducted in January, and it had met with positive participant’s reception. As previously, the supporter of the meeting was college of business’s dean, professor reader Andrzej Herman. Whole meeting was divided into three units, each of them related to different aspect of marketing in the Internet’s spiders:

1. AdWords and chargeable search

2. Internet Analytics

3. Seo and organic results

First presentation delivered Piotr Marzec – an employee of Google Polska. This speech concerned working with Google Adwords and optimization of it’s use while preparing an advertising campaign. This actually was the most valuable part of the whole meeting for us. We had an opportunity to hear some good advices on how to best select and match keywords from professionals who work with AdWord every day.

Mr Piotr instructed us how to best read potential client’s thoughts. He also told a lot about working with “omniaccount”, which is an instrument that made up key words itself. Last part of his speech concerned the use of conversion coefficient in consideration with potential.

Second part was guided by Avinashu Kaushiku – a guru in the word of Google Analytics. It was redisplayed online by means of webinar. Avinashu Is a world famous author of a bestseller in the field of internet analytics – “An hour with Web Analytics daily”. During the lecture we learned how to effectively measure movements in the Internet’s spiders, to what pay attention in following the effectiveness of conversion, and when conversion is more or less important.

Last part refered to Web positioning by means of natural generated links. It was conducted by Mr Dariusz Szpak, an employee of Expandi. He heard a lot about SEO- Search engine optimization system- which is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.

One step at a time and a journey is completed

It is said, that the best way to get to know somebody’s needs, is to get in touch with him. And this is what we decided to do!

8.am – alarm clock is ringing in five different places

11.am – Five people are meeting in one place

11.05 am – the whole group is getting into a car

11.06 am – everybody on board, so here we go!

And that is how we started…. After long lasting journey we get to Nowe Iganie.Mr. Brewczyński welcome us with open arms. As we have a lot things to discus, after quick coffee we skipped to business matters.

First task was to discuss whole campaign once again, and to outline final strategy that will be implemented. Next we focused on editorial works on Midi’s website. The web manager was given exact instructions, our view of changed website, and benefits coming from such diversification. The main conversation related to developing adverts substance. In order to disperse any doubts, we described all of the steps of the oncoming campaign in all details again. All information gathered during this meeting was really helpful in writing our initial report, which after little arrangement will be ready to be published.

We wouldn’t forgive ourselves not taking an opportunity of making a commemorative photo from that journey. The effect is visible below

A journey of a thousand miles starts with a single step

And this is the way how we do it, step by step….:)

1. We developed scheme of our marketing program and we determined the most important aspects. We will focus our attention on musical instruments for recording studios ( both professional and home studios), high quality musical instruments ( like digital pianos ), and the area of service.

2. After deepen recognition we decided to modernize MIDI’s website accurately to marketing program’s needs. First of all, more information about company and its profile need to be add. Current presentation doesn’t really encourage to cooperation, if gives some information, but it is too general and boring. We want it to be more eye-catching and interesting. That is why, our plan is to create basic page with relevant information, add some photos, descriptions of already executed orders, and catch-phrases.

3. As we want to have better access to information about website’s performance, we connected MIDI’s website to the Google Analytics.

4. We have already chosen landing pages. Depending on campaign each page is different, so as to be fully adjusted do searches phrase and advertisement. What is more, our team is constantly working on key words, as we want them to be perfectly matched to each campaign.

One for all, and all for one!

It should be said better late than never! All in all, it is the high time to expose composition of our crew. You can believe me or not, but people with such various characters, personalities, and such different approach to single matters should be looked for in a beam of miles.

However, due to quirk of fate, “ the bad luck” wanted us to meet on one school, and make surprisingly good team. From this mix something really good must come out!

Kamil Sikorski … camil_sdc actually. Daily inhabitant of north Warsaw. Everlasting traveler, a dance leader for parties, humble art connoisseur, one of the persons at whom you can always rely on. He gather around people he care about, because he really believe that it is the sense of his life. So if you are in a deep, dark hole…stop thinking! Just call Kamil!

Maciej Żulewski – one of the persons who make your way to school more pleasant. He spread warmth and positive energy. If just he could, he would walk through his live with guitar in hands and music in his ears! Humble artists, master of guitar that even Red Hot wont deny!

Artur Horszytński, Arturro, Gifons,… it does not matter, as we always know who is on the roll! Little wise guy, that at all times make accurate suggestions. Expert in puzzles, you never know what he keeps in his mind. The easiest it would be to say: a crazy jazz man playing on piano. He really believe that there are people who loves their work and do not stick nose in somebody’s private affairs.

Izabela Korneta, as she define herself: little, crazy, unable to sit in one place for a long time character. She has thousands ideas in a minute. It could be said: growing perfectionist that want to have everything done perfectly. She take up all the things that arise in her multicolor life, and especially things that make her crazy- that is challenges and hard work.

Sylwia Flis- the black mamba. She mixes both cheerful attitude and determination in implementing ideas, sklifully. Words as “defeat”, “imposible” or “lack of energy” do not exist in her dictionary.